Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.
From Search Engine Land:
Video: Google’s Matt Cutts On Advertorials & Webmaster Guidelines
Google’s head of search spam, Matt Cutts, posted a new video today on YouTube clarifying Google’s stance on Advertorials and “native advertising.” Advertorials are editorial-like content that is published because an advertiser has paid the publication to publish the story or the content. Recently, we covered a story on how a major U.K. floral company …
Google Refuses Hollywood Studio Requests To De-List File Storage Site Mega
In recent weeks, Hollywood studios NBC Universal and Warner Bros both submitted DMCA takedown requests asking Google to de-list the file storage website Mega from its search index. According to a report on TorrentFreak, NBC Universal claimed Mega’s homepage linked to the NBC-owned film Mama, while Warner Bros alleged Mega made pirated copies of its film …
AdWords Bulk Uploads Now Available For Ads And Ad Groups
Google is following up last month’s launch of keyword bulk upload from the Web UI with bulk uploads for ads and ad groups. By clicking the “Editable” box before downloading a report from AdWords, you’ll be able to make changes to ad creatives, pause ad groups or change budgets within the report. A good piece …
3 Ways To Prioritize Your Global Search Marketing Efforts To Maximize ROI
I was pleased to be part of a great panel at SMX London on prioritizing your search marketing efforts. It included SEO veterans Mikkel deMib Svendsen of deMib.com, Julia Longdon of ContentMango and Dave Davies of Beanstalk. For me, this was an extremely useful session with a huge hidden ROI benefit for search marketers not …
Seeking Broader Appeal Blekko Offers Bold New UI
In January, upstart search engine Blekko launched a specialized tablet app called Izik. The UI and overall experience were optimized for the touch-screen devices. Search results were more visual and finger friendly. Most of all, CEO Rich Skrenta stressed that Izik was leaving behind the familiar “10 blue links.” As part of the Izik launch, …
6 Evolutionary Phases Of The Online Marketer
We online marketers can get a little full of ourselves. Those of us who strive to educate others about our craft can get preachy about the “right way” to bring traffic to websites and optimize that traffic for conversions. However, like those we are educating, we ourselves have evolved (and are still evolving) throughout our …
New: AdWords Report Scheduling For Any Day Of The Week
A new change in AdWords allows marketers to schedule reports to run any day of the week. Up to now, reports could be scheduled for the first of the month, daily or weekly on Monday. So, if you report Friday through Thursday, for example, scheduled reports weren’t very helpful. Now, you can schedule weekly reports …
What Exactly Is Meant by “Retargeting”?
Retargeting is not a new concept to the digital industry — in fact, it has been around for some time — but its uses and forms have definitely evolved. Over the course of this evolution, “retargeting” has become somewhat of a loose term – we now see it used alongside “search” and “social” in addition …
Wanted: Session Ideas For SMX East
Do you have a topic you’d like to see covered in a session at SMX East on October 1-3, 2013? Something you’d like to see covered in depth, or a discussion of advanced strategies and tactics for getting the most out your search marketing campaigns? If so, we’d like to hear from you. Anyone can …
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
Applications & Portal Features
Business Issues
Local Search & Maps
Link Building
Searching
SEM Industry
SEO & SEM
3 International SEO Considerations, ClickZ
5 Techniques for Effective PPC Communication, BruceClay.com
7 SEO Tasks to Complete Before Even Thinking about Hiring an Agency, Search Engine Journal
Eight Free Videos To Help You Beat The Penguin Update, koozai.com
Five Ways To Fail In Your Multilingual Search Engine Marketing, Search Engine Journal
Google Files Patent for Understanding Multiple URLs for the Same Page, SEO By The Sea
Google Penguin 2.0 Poll: Were You Hit Or Not?, Search Engine Roundtable
How Google Gambles With Your Rankings: 3 Ways to Arm Yourself, Search Engine Journal
Important Clarifications On Removing Content From Google, Search Engine Roundtable
Is Your Search Engine Copy All-Natural & Organic?, Marketing Words Copywriting Blog
Penguin 2.0 Initial Findings – A Deeper Update, But Not Broader Analysis, hmtweb.com
SEO Automation: Page Title Wins and Canonical Conundrums, internetmarketingninjas.com
SEO Reporting & Metrics: How to Prove Progress, Search Engine Watch
The 15 Steps to “Power SEO” (PR Is The New SEO), Forbes
Video SEO 1: This Video Is A Big Red Dot, castleforgemedia.com
What Does Social Media Have to Do With SEO?, SiteProNews
Bidding Best Practices (Part 4): Setting your bid adjustment for time, Inside AdWords
Video, Music & Image Search