Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.
From Search Engine Land:
Yandex Turns Up The Dial On Personalized Search
The Russian search engine Yandex has announced changes to how it presents personalized search results, saying that personalization is now based on what’s happening within a single search session. When the company launched personalized results late last year, it was based primarily on looking at a user’s search history within the previous few weeks/months. Now, …
Search In Pics: Google’s Virtual Supermarket, The Internship Screening & Google’s Internet Switch
In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google’s Internet Switch: Source: Google+ Google’s Virtual Supermarket In The News: Source: Google+ The Internship In …
Google Business Photos Expands To Europe & Asia
Google announced they have expanded their business photos program into Europe and Asia. Google Business Photos is a way for you to share the inside of your stores on Google Maps. There are groups of trusted photographers that take the photos for syndication into the program. Now this is available in more places around the …
Tips for Analyzing The Impact Of Your Marketing Activities In Google Analytics
I work with a wide variety of clients across a wide variety of industries, and one of the most common issues I come across is what I call analytics forgetfulness. What typically happens is that a company will devise a plan to improve their online marketing and will implement various changes as a result — …
Google Celebrates Julius Richard Petri 161st Birthday With Petri Dish Doodle
Google is giving a nod to science today by commemorating Famed German bacteriologist Julius Richard Petri’s 161st birthday with a Google Doodle. Petri is credited with the invention of the Petri dish which he created while working as an assistant to bacteriologist Robert Koch in Berlin. The Google logo has been replaced with six animated …
Infographic: The Matt Cutts Debunking Flowchart
Officially, Google distinguished engineer Matt Cutts heads Google’s web spam fighting team. Unofficially, he’s Google’s chief debunker. If someone seems to be talking crazy about Google, Matt may turn up with a polite clarification. When does Matt react? This is Search Engine Land’s guide, based on years of observations (you can click to enlarge it). …
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
Business Issues
Searching
SEM Industry
SEO & SEM
301 Redirects vs. Rel=Canonical, Search Marketing Sage
6 Quick Tips for International Websites, Official Google Webmaster Central Blog
Beating a Dead Penguin, Search Engine Watch
Best Practice for Winning Enterprise SEO Clients: 3 Marketing Procurement Professionals Share Their Advice, SEOptimise
Building Successful Low Budget PPC: Crafting Engaging Ads, portent.com
Google’s First 10 APIs: Where Are They Now?, blog.programmableweb.com
Lies The SEO Publicity Machine Tells About PPC (When It Thinks No One’s Looking), Traffick
Optimization Series – Implementing Best Practices, Google Ads Developer Blog
Optimizing An SEO Business, SEO Book
Should SEOs become Content Marketers?, Branded3