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SearchCap: The Day In Search, June 4, 2013

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Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

Search Your Own “Pins” On Pinterest
Pinterest announced a new, useful search feature that allows you to filter your search results to just your own Pins. You can now search for images that you’ve pinned and filter out all the other search results from other users of Pinterest. Can’t remember an image you’ve uploaded? Just search for it and Pinterest should …
Microsoft Search Ad Revenue Estimates Get Major Downgrade; Google Retains 74% U.S. Market Share Report
eMarketer has issued a major revision to its predictions for Microsoft’s U.S. search ad revenue. The latest estimates peg Microsoft net search ad revenue at $660 million last year and $890 million this year, down substantially from the previous estimates of $1.41 billion last year and $1.84 billion expected this year. The downgrade is based …
Monetizing Site Search Queries
I believe that once everyone starts thinking clearly again after the last round of Penguin updates — focusing on their business rather than on ways to game the system or mass produce activities that are not scalable — we can get down to action that can actually move the needle. One such action? Focus on …
3 Ways To Break The Link Building Block
We’ve all been there — that moment in any link building campaign where you hit a wall. There are so many things that you want to do, but there is so little time or buy-in to do them that you settle on just doing the things you need to do. That sucks. It gets tedious, …
The Content Catalyst: How Content Drives Search & Social Synergy
Today, many a search marketer lives in a world driven by Pandas and Penguins. SEO as we used to know it has changed forever. As Google shifts its focus to quality and relevancy, content marketing adoption has soared. It is no coincidence that the increasing focus on content marketing closely follows the significant Google algorithmic …
Trulia Is Making A Real Estate Search App For Google Glass
Google Glass may never become a popular consumer device, but that’s not stopping Trulia from making what should be the first real estate search app for Glass. The real estate search engine revealed its plans to San Francisco’s NBC affiliate over the weekend and shared more details in a blog post Monday. When available, the …
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Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Local Search & Maps

Link Building

Searching

SEM Industry

SEO & SEM
10 Video SEO Tips to Improve Rank and User Experience, BruceClay.com
A Master Guide to Product Listing Ads (PLAs) Infographic, MarketingProfs
Bing Ads helps Canadian Search Community achieve search goals, PR Newswire
Dos and Don’ts in International SEO – Aleyda Solis – Podcast Episode #212, Site Visibility
Even Black Hat SEOs Say Don’t Worry About Competitors, Focus On Your Own Site, Search Engine Roundtable
Google Has Been Saying Negative SEO Is Possible Since 2007, Search Engine Roundtable
How To Benchmark Social Media Vs. SEO Success, seoroi.com
In the Aftermath of Penguin 2.0, Branding Is Now a Major Ranking Factor, HubSpot
International Local SEO: Nyagoslav Zhekov, LocalVisibilitySystem.com
International Pay Per Click, PPC Chat Streamcap
Is It Easy to Rank For Low-Competition Keywords?, Daily SEO Tip
New Product Listing Ads Dashboad, portent.com
Optimizing Dynamic Search Ads, Inside AdWords
Schema In The Wild – Markup in Google Now and Pinterest, crescentinteractive.com
Smarter SEO with Smarter Content, Covario
The Key to Deciding if Pay Per Click (PPC) Advertising is Worth It for Your Company, The Sales Lion
What PPC Certifications Should Really Be Testing For, PPC Hero
Your 2013 SEO dream team, State of Search













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